22% of time spent online on social media sites

Nielsen reports that the time spent by users on social media sites has reached 22% of all online time. More than 400 million active users spend a total of more than 16 billion minutes on social networking site Facebook per day, says Facebook VP of Technical Operations Jonathan Heiliger. YouTube has also announced that users upload 24 hours of video on every minute. The conclusion: where the users are for sure the marketeers will follow. It’s more and more important for companies to capitalize on this usage and markets.